Television channels are competing with each other these days. There's a scramble to acquire the Satellite Rights of feature films. The market, which was down till a few months ago, is piping hot right now and lucrative deals are being signed left, right and centre. The film producers/right holders, obviously, are smiling from ear to ear. In several cases, the price offered by TV channels is correlated with the performance of the film at the ticket window. If the theatrical business is fantastic, the returns are bountiful. In certain cases, the films are sold prior to their release, which works well for a film-maker since he recovers a big chunk of the investment much before the film has hit the screens and the verdict is out.
Note the kind of money paid for the Satellite Rights:-
- RAAJNEETI - Rs. 25 cr.
- ONCE UPON A TIME IN MUMBAAI - Rs. 10.5 cr.
- UDAAN - Rs. 3.5 cr.
- TERE BIN LADEN - Rs. 4.25 cr. [for Satellite + Home Video + Music]
- MILENGE MILENGE - Rs. 8.60 cr.
- Shree Ashtavinayak, a reputed production house, has sold six of its films [package deal] for a fantastic price. These include DABANGG, GOLMAAL 3, RUN BHOLA RUN [all unreleased], KHATTA MEETHA, MAHARATHI and BLUE
- I HATE LUV STORYS - Rs. 10 cr. +
- THANK YOU - Same price as RAAJNEETI, in Rs. 20 cr. + range
- GUZAARISH - Rs. 20 cr.
- PEEPLI LIVE - Rs. 8 cr.
- WE ARE FAMILY - Rs. 15 cr.
- NO ONE KILLED JESSICA - Rs. 10 cr. +
- TEES MAAR KHAN - Rs. 24 cr.
In fact, in the case of PEEPLI LIVE and NO ONE KILLED JESSICA, the makers have been able to recover the cost of production from the sale of Satellite Rights itself. Wow!
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