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As per the latest developments, Salim Khan (father of Arbaaz, Salman and Sohail) would be distributing the film in CI and Rajasthan territories. This is not all as producer Arbaaz himself would distribute the film in Delhi, UP and East Punjab – some of the most lucrative territories that the country has after Mumbai.
Says a trade observer, “It was imperative that the family sticks to the film right through the release as well as post that rather than just releasing it for money and being happy with whatever they earned. Ensuring that distribution stays with them is also a means of telling the world that they are mighty confident of the film’s prospects.”
Arbaaz doesn’t deny that he is confident about the film but also adds that distributing a film is nothing new for the family.
“Yes, the film is turning out to be huge and congratulatory messages have started coming in advance. It is always a good sign”, he says while keeping his excitement in check, “However, we have always been into distributing films. When it comes to the CI territory, dad has distributed most of Salman’s films there in the past. He has a distribution concern there so whether it is an in-house production or even outside productions, Salman’s films are released in CI through him. But yes, this time he has picked up Rajasthan as well.”
He also confirms that he too is stepping in to distribute the films in some important territories. “I wanted to exploit Delhi, UP and East Punjab territories and hence have personally stepped in for distribution as well”, says Arbaaz.
The trade observer has the final word, “With the film seeing such huge hype, the makers could have made huge profits on the table by selling off all distribution rights. However, other than the monetary value, Dabangg also carries a huge emotional value for Khans there. Not just it stays on to be Arbaaz Khan‘s debut production; it also sees Salman Khan going all out to promote the film like never before. Malaika Arora Khan‘s ‘Munni Badnaam‘ is a rage while Sohail Khan has silently worked in the background as well.”
No wonder, one can see the entire family circle of Khans as well as film fraternity in general coming together in support of Dabangg, hence ensuring a huge release for the film. 10th September was never this hot.