The director of the 2007 hit Bheja Fry, Sagar Ballary, is livid with the way the producers Sahara Motion Pictures have marketed and released his latest film, Kaccha Limboo. Ballary now intends to take legal action against his producers for shoddy treatment of his film; he said that even his mother didn't know about the release of his film and that it was released almost apologetically.
Sahara promised Ballary a 100 film prints and hoardings across the city, the director claimed that the posters were printed but weren't sent out for distribution and that audio CDs weren't sent on time as well. The legal advisors representing Ballary have already sent a legal notice to Sahara Motion Pictures.
Sagar said that he begged the producers to postpone the release of his film and wait until the summer holidays, but they claimed that they needed to release the film before the financial year ended on March 31.
Deepak Segal, who heads Sahara Motion Pictures however commented that Sagar is upset with them because his film didn't connect with the audience.
Ballary has now cancelled his three-film deal with Sahara Motions Pictures.