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Last Updated 23.10.2019 | 10:41 AM IST
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Repeating the ‘Iqbal’ strategy

Subhash Ghai is repeating his IQBAL act. A month before the release of IQBAL, Ghai organized a screening of the film for A-list critics to gather opinion for the film. The comments of the scribes were flashed in newspapers and also on TV channels as part of the promotional drive. Ghai is adopting a similar strategy for his new outing KHANNA & IYER, which opens this Friday. Handpicked critics — whose opinion matter — were invited for an exclusive screening of KHANNA & IYER at a suburban preview theatre on Monday, 26th March. Starring new pair Sarwar Ahuja and Aditi Sharma, the film is directed by debutante Hemant Hegde. Ghai has introduced a number of new talents over the years now add two more names to this list: Sarwar ad Aditi. The two debutantes are supremely confident and not once do they give an impression that KHANNA & IYER is their first attempt at facing the camera. In fact, Ghai immediately signed Aditi for his film BLACK & WHITE after watching portions of KHANNA & IYER. Thats the best compliment for an actor, he sates. We agree!

More Pages: Iqbal Box Office Collection

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