The popular greeting card brand Archies in is for trouble. In a bid to cash in on Hrithik Roshan's popularity, it produced posters of the star and flooded them in the market - here and abroad. Since it did not take permission from the Roshans before doing so, Rakesh Roshan has not taken it very kindly and has filed a Rs. 2 crore suit against the Archies for clandestinely trying to encash on his son's name. He has also demanded that the posters be withdrawn from the market immediately. Chasing golden goose has proved to be too costly for Archies
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