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Last Updated 17.10.2019 | 2:01 PM IST
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Rakesh Roshan, Anurag Basu decide to release Kites in December

With VIVAH hitting the bulls eye and the gamble of releasing the film with limited prints paying off, the Barjatya clan of Rajshri has another reason to rejoice: The strategy of premiering the film on the internet, simultaneously with the theatrical release, has yielded rich dividends.

The response is tremendous, Rajjat A. Barjatya [its his brainchild] sounds elated and rightly so, The problem is, theres no benchmark to compare the downloads. But when we premiere another film next, we may be able to compare the numbers. A path-breaking development without doubt, the internet release of VIVAH has opened the doors for additional revenue for film producers.

Rajjat says the Indian/Asian community worldwide has reacted positively to the internet release of VIVAH. Weve received hundreds of emails from across the globe. Therere so many instances of people wanting to watch Hindi films, but the problem is that our films dont release beyond certain markets. Also, the Indian populace is scattered across the globe and having a theatrical release in every town of each country is not economically feasible. Thats where internet comes handy. You reach out to every potential viewer at the remotest corners, says Soorajs first cousin.

With VIVAH having released, Rajshri is now planning to start two films, both with outside directors. Sooraj-ji will supervise these two projects. Hell be the creative producer of the films, which will be faithful to the Rajshri tradition of providing family-based stories, he adds.

More Pages: Kites Box Office Collection , Kites Movie Review

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