Emami organized the Madhuri look-alike contest called 'Main Bhi Madhuri' which happened on Sunday, December 14. The occasion marked the first anniversary of their cosmetic product line, Beauty Secrets by Madhuri. More than 400 girls participated in the contest of which 6 were shortlisted. These 6 finalists danced to some of Madhuri's chartbuster dance numbers attempting their best to imitate expressions of Madhuri. Avantika Kamat who danced on Kay Sera Sera (Pukar) and Tamma Tamma (Thanedar) was selected as the winner of the contest. The panel of judges included M.F.Hussian, Bharat Shah, Rima Sen, Dharamendra, Alyque Padamsee and J.P.Singhal.
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