It’s Thursday for ‘Radio’

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Himesh Reshammiya has decided to release RADIO on a Thursday, instead of a Friday. "The numbers 4 and 8 aren't lucky for me. KARZZZZ was released on October 17 last year, which totals to 8. I was dead against releasing the film on that date and my worst fears came true when KARZZZ flopped. That's why I decided against releasing RADIO on December 4 [Friday]. Instead, we will release the film on the evening of December 3 [Thursday]," Himesh explains his stand.

Himesh is now eagerly awaiting the response to RADIO. This time, Himesh is keen on pleasing the multiplex junta. "You need to accept the fact that the booty comes in from the multiplexes. You need to have the mandate of this segment of moviegoers, if you want to play a long innings. That's precisely why RADIO is targeted at this segment," he states.

Wasn't KAJRAARE supposed to be his third release? Reportedly, Studio 18's ISHQ UNPLUGGED will be his fourth release. Has Himesh put KAJRAARE on the backburner? "Definitely not! KAJRAARE is already complete and in all probability, will be my fourth release. It's a big film, it has been shot at several exotic locations and is a full on commercial film. We decided to bring RADIO first to create a strong base at plexes," Himesh reasons.

More Pages: Radio Box Office Collection , Radio Movie Review

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