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Himesh is now eagerly awaiting the response to RADIO. This time, Himesh is keen on pleasing the multiplex junta. "You need to accept the fact that the booty comes in from the multiplexes. You need to have the mandate of this segment of moviegoers, if you want to play a long innings. That's precisely why RADIO is targeted at this segment," he states.
Wasn't KAJRAARE supposed to be his third release? Reportedly, Studio 18's ISHQ UNPLUGGED will be his fourth release. Has Himesh put KAJRAARE on the backburner? "Definitely not! KAJRAARE is already complete and in all probability, will be my fourth release. It's a big film, it has been shot at several exotic locations and is a full on commercial film. We decided to bring RADIO first to create a strong base at plexes," Himesh reasons.