Hungama Digital Media launches SNS application, mobile and online game for Kurbaan

November 13, 2009 - 12:00 AM IST

Dharma Productions in association with Hungama Digital Media, South Asia's largest digital entertainment company, today announced the launch of a Digital Promotion for their upcoming film Kurbaan. This is the first time where Dharma Productions has launched an Online Game for the digital promotion of a film. The game is also available for users on their mobile device. The campaign also includes the launch of a Social Networking Application (SNS) for users on Facebook and Orkut. Kurbaan is being produced by Dharma Productions and UTV Motion Pictures and stars Saif Ali Khan, Kareena Kapoor, Vivek Oberoi, Dia Mirza, Kirron Kher & Om Puri.

The Digital Promotions of Kurbaan give the audiences a sneak preview into the secret mission lead by Saif's character in the movie. Commenting on the initiatives, Neeraj Roy, MD & CEO, Hungama Digital Media said, "The theme of Kurbaan is a perfect setting for an interactive digital campaign. These campaigns give the audience a chance to experience the thrilling aspects of a movie before it hits the silver screen. At Hungama, we use our expertise on the digital media to create concepts which will allow viewers to sample and consume content."

Karan Johar, producer of Kurbaan also expressed his views, "Today, 'digital' has become a medium to connect worldwide audiences with the stars and movie concepts. With the digital campaign for Kurbaan, we want to establish connect with the audience and get them involved with the movie even before it releases. Through our association with Hungama we will be at every digital touch point for the consumer over mobile and internet."

The PC and Mobile Game developed for Kurbaan revolves around the secret mission which invites the audience to join Saif Ali Khan's squad. The game would require you to get on to the internet on your PC or mobile, hop on to the virtual car, pick up the hints and point out the next location to finish the game. The winner will be rewarded with exclusive wallpapers and ringtones.

Elaborating on Saif's character, Rensil D'Silva, director of Kurbaan said, "Saif's character in Kurbaan is not just black or white, it has several shades. After playing a romantic-softie, audiences will enjoy the macho-action oriented role that he essays in Kurbaan. The game and application 'New York Rush' will give the audiences a chance to catch-up on one the most important situations of the movie."

The Social Networking Application, 'New York Rush' is built around an integral portion of the film, where Saif's character is in the process of recruiting talented drivers for his squad. Users will have a chance to play a rookie driver attempting to race against time and diffuse bombs across the city of New York. Successful completion of the mission will ensure the winner a place on Saif's squad who's mission is to avert a major calamity.

Stars of the movie Kurbaan, Saif Ali Khan & Kareena Kapoor were also present at the press conference. "Hungama has created an exciting concept which gives my character in Kurbaan an opportunity to interact with the audience. I'm thrilled to know that I'll have my very own squad which will help me in my secret mission," expressed Saif who is also an important character of the social networking application. Commenting on the digital promotions of the film, actor Kareena Kapoor said, "Due to our hectic schedules we barely get to watch movie trailers and music videos. But thanks to the mobile and the internet, we can keep ourselves updated on everything related to Bollywood. I'm glad that Hungama has created this really exciting game and application for Kurbaan which will give the audiences something to look forward to before the film releases on November 20."

The mobile game will be available for users across telecom operators in India, the PC game is available on Gaming Hungama.com and users can enjoy the SNS application on popular sites such as Facebook & Orkut.