Smoking is injurious to health, a phrase that can never be said enough and yet we have a plethora of people take up smoking every year. Well the government post banning smoking in public areas has now decided to apply stringent norms to smoking on screen as well.
According to the new norm starting November 14, 2011, no TV show or film will be allowed to feature any on screen tobacco product freely, unless it has strong requirement within the editorial and each of the concerned actors issues a 20 second spot condoning the act, while running spots before and mid way through the program about the hazards. Besides these, there will also have to be a strong anti-tobacco health warning as a prominent scroll at the bottom of the screen during the period of such smoking scene.
Government tightens on screen smoking normsTo ensure proper enforcement of the new norm the government has decided to place a representative of the health ministry in the Central Board of Film Certification (CBFC) to monitor such scenes, while films with heavy use of tobacco products are likely to get "A" certificate.
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