Gatsby signs on Varun Dhawan as brand ambassador : Bollywood News

Mandom Corporation Pvt. Ltd. has appointed Varun Dhawan as the official brand ambassador for its brand Gatsby. Varun will endorse the brand Gatsby range of hair styling products that are ranked high on style and are established in the Indian market.

Speaking at the occasion, Katsuya Sogo, Managing Director & CEO, Mandom Corporation (India) Pvt. Ltd. said, "India signifies a very important market for us. We are looking at consolidating and expanding our presence in the country and emerge as the No. 1 brand in the Men's Grooming Category soon. Signing on Varun marks a major step in this direction as he connects well with our target audience and will play a significant role in influencing the choices of youth and cultivate the 'hair styling culture' in the country."

Commenting on the development, Varun Dhawan said, "I am excited and thrilled to be associated with a brand like Gatsby. Gatsby today, has come to be synonymous with a superior range of products that have a mass appeal and more importantly, a brand the youth can relate to. In fact, it has played pivotal role in making hair styling a 'cool' concept amongst the youth today. I am extremely happy to be the face of Gatsby and look forward to exploring the brand proposition further."