Eros International and FXLabs partner to launch the Ghajini PC game

By Bollywood Hungama News Network -

December 29, 2008 - 12:00 AM IST

Eros International, the leading studio in the Indian media and entertainment sector, joined forces with FXLabs Studios, the leading end-to-end game development company in India, to launch India's first 3D PC Action Game based on a Bollywood movie. Developed on the action packed film Ghajini starring Aamir Khan, 'Ghajini - The Game' will be distributed by Eros International in both Indian and international markets. 'Ghajini' is a Third Person Action game, which will provide a fantastic opportunity to all Ghajini fans to experience the movie through this exciting game. The game features recreated movie locations and scenes in the 3D world so as to provide the gamers with the actual movie sets to make the game playing experience as authentic and adventures as the movie. The players get a first hand experience of the main protagonist and character Sanjay (played by Aamir Khan) and experience the challenges and trails faced by him. Aamir Khan has taken a keen interest during the development of the game. The actor has lent his voice and has also enacted certain 'moves' to bring in authenticity for the action sequences in the game. Speaking at the launch of the game, Biren Ghose, Executive Director - Eros Pictures said, "What better than an exciting film like Ghajini which stars one of the most pioneering and trendsetting actors - Aamir Khan to launch India's first 3-D PC game. We see the game as another cinematic frontier. Eros International and FXLabs will hopefully be the first in creating a new line of games that leverage big movie titles and stories. Eros is committed to providing innovative solutions to its consumers and offering the interactive 'Ghajini' PC game is another way of delivering on that promise". Sashi Reddi, Founder and CEO, FXLabs said, "We are thrilled to launch this technologically advanced 3D PC game based on a major Bollywood movie. Our aim is to extend the movie experience through our game to all Ghajini fans globally and we are excited to have had the opportunity to work with one of Bollywood's finest actors and stars - Aamir Khan on this project". Commenting on the partnership Sashi Reddi of FXLabs further added that, "We are very happy to have Eros International as our marketing and distribution partners for the 'Ghajini' game. Eros has a wide network globally, which will enable us to reach out to all target audiences across the globe." Launch of the 'Ghajini' game marks Eros' foray in the yet untapped business of Bollywood Games. Commenting on the launch, Sunil Lulla, President - Eros India said, "At Eros we are continuously experimenting with new and unexploited business formats in which we see future business potential. Movie based games are common in Hollywood but have not yet been exploited in Indian film industry. We believe Eros' initiative in this sector will help grow this market and provide additional form of entertainment to Bollywood fans." 'Ghajini - The Game' will be available through all leading stores.