Damadamm enjoys stable collections courtesy positive word of mouth

October 31, 2011 - 12:00 AM IST

Himesh Reshammiya has reasons to rejoice. His Damadamm, despite arriving on bare minimum shows (2-3 a day at select multiplexes) and massive competition from Ra.One, has managed to keep its head above the water. This low budget film made at a cost of mere Rs. 3 crores (as confirmed by the makers) has enjoyed sustained collections over the weekend. Though the numbers haven't hit the roof with Ra.One being the first choice of audience, Damadamm has seen decent to good word of mouth that has instilled confidence in the makers to hope for a sustained run.

"In it's extended weekend, Damdamm has fetched 2.20 crores nett collections across the country", confirms Rajesh Thadani of Multimedia Combines, "Considering the fact that production cost of the film (Rs. 3 crores) has already been recovered through sale of satellite rights, we are hopeful that profits would be added to Damadamm with a sustained run."

Though there were apprehensions around Damdamm when it released alongside Ra.One, the film managed to surprise quite a few with average to good reviews bringing it some good attention. With the film's music being a huge success already and Himesh too fetching some of the best reviews till date for his performance of a man next door, Damdamm did see stable footfalls over the weekend.

"What also fetched Damadamm some brownie points was a fabulous performance from Purbi Joshi that has been noticed by one and all. In fact this small film could well enjoy some decent run for weeks to come if the exhibitors continue to show some good trust in it", says an industry observer, "Agreed that big films are ruling today but don't forget that sometimes small can be beautiful as well if given a fair chance. Damadamm has pretty much made a case for itself with decent collections to show. It's now time to see how it sustains from this point on."

Break up of collections so far:

Mumbai: Rs.80 lakhs

Delhi: Rs.50 lakhs

Punjab: Rs.20 lakhs

Mysore: Rs.15 lakhs

CP/CI/Rajasthan: Rs. 20 lakhs

Nizam: Rs.15 lakhs

East: Rs.15 lakhs

Others: Rs. 5 lakhs