Akshay Kumar has come up with a winner of an idea to kick-start promotions for his next film Special Chabbis. Very few people know that a lot of recent reports in various newspapers pertaining to fake CBI raids are not actually news but a teaser campaign for Special Chabbis.
Akshay Kumar has consciously stayed away from talking about this film at all. He has purposely kept it under wraps so that he could launch a teaser campaign in the papers talking about raids in various cities of India by a group of CBI officers. A similar campaign has been running on news channels as well. All this is of course a build up to theatrical trailer of Special Chabbis coming out on this Friday (Dec 21) with Dabaang 2.
Akshay’s innovative idea to start Special Chabbis promotionsSpecial Chabbis is an edgy, gritty heist drama directed by Neeraj Pandey. The film stars Akshay Kumar, Manoj Bajpayee, Jimmy Sheirgill, Kajal Agarwal and Anupam Kher in pivotal roles.
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