Bollywood Hungama
Last Updated 21.08.2019 | 2:07 PM IST
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Adlabs forays into distribution of English films

As the excitement of the Cricket World Cup builds, Adlabs multiplexes give corporates the opportunity to see their favorite Indian cricket stars from 3 ft away on the best screens in town. LIVE in Adlabs IMAX, R Adlabs, Adlabs Huma and Metro Adlabs.

Cheerleaders, dholkiwalas, and an umpire create additional energy around fours and sixes – watching and cheering the men in blue couldn’t be louder or more fun! To add to the fun, there’s food, beer, popcorn, a tattoo artist and a welcome kit with whistles, do-it-yourself posters, flags to wave, et al.

“As a brand Adlabs stands for never a dull moment and given the energy of the Cricket World Cup, I would say it is a complete fit! We’ve done this before with great success, so its also about giving our viewers what they want. Besides, bringing the small screen to our big one is an initiative we are taking very seriously as part of our programming – wait and see what the rest of the year brings!” says Tushar Dhingra, COO, Adlabs Cinemas.

Matches that would be screened ahead of semifinals and finals are India vs. Sri Lanka on March 23, India vs. Australia on March 31, India vs. New Zealand on April 2 and India vs. Pakistan on April 15. All screenings will begin from 8pm.

More Pages: Pyaar Ka Punchnama Box Office Collection , Pyaar Ka Punchnama Movie Review

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