One question that Abhishek is constantly being asked is about the bold lyrics of 'Dum Maaro Dum' title track.
AB Jr.'s reaction was, "We have 1.20 billion people in India and all can't like the song. But the fact it is topping all radio charts and playing everywhere including night clubs means the youth have connected and loved the track. It's doing extremely well and I am very happy with response."
Detractors of the sizzling, hot item song picturised on Deepika Padukone have been proved wrong. It turns out that the song is tracking extremely well with today's generation, especially in the age group of 16-25 years.
The research figures, done by Ormax Media, an entertainment research company, reveal that the unaided awareness of the film Dum Maaro Dum, before the song was launched was below 5% and when the song was launched, in Nagpur, the unaided awareness jumped by 240%, to 17% and currently, the unaided awareness rides high at 75%.
Even the interest and desirability to watch the film was below 10% before the song's launch, and it has jumped by 170% to 27%, and currently rides on 35%.
It definitely proves that the item song has given that extra push to the film, as seems to be the trend nowadays. A sizzling hot Deepika, gyrating to edgy moves and mouthing edgier lyrics only adds to the excitement.
More Pages: Dum Maaro Dum Box Office Collection , Dum Maaro Dum Movie Review
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