The huge turnout can be attributed to intelligent marketing, good promos, and of course the banner's and actor's reputations, a year-long wait for a Shahrukh movie, who appeared only in a cameo in Bhootnath this whole year. Despite dozens of idiotic poor jokes, scores of plot loopholes, and hundreds of irritating jis, the movie still made a whopping Rs 60 crores worldwide on the opening weekend, per YRF. â€œI have become like an ISI mark on a product, so people think, â€˜dekh toh le, kuch toh hoga, since it is SRK and Adi togetherâ€™,â€ is how Shahrukh reacts on Economic Times, and for once I see a slightly modest SRK.
The movie begins with a situationally forced wedding between the blander than common-man Punjab-Power-lighting-up-your-life employee and his teacher's commoner than the girl-next-door daughter Anushka Sharma. Following which, they inhabit, but do not cohabit, in the mansion the small-town average man lived all alone. The moustached, oil-haired, bespectacled, white-full-sleeved-baggy-shirt-clad cartoon transforms into another spike-haired joker donning red/yellow/orange/peach/lavender/plum/violet tees and sporting large fashionable shades, in an attempt to win his wife's love. And the wife does not recognize the new guy as her husband, because she abhors him so much she never even saw him properly, and falls for the outspoken blabbermouth who emerges from the shy introvert every evening. There is another toon who provides all the paraphernalia required for this double life. And I still wonder what part did poor Rab play in all this.
Rab Ne Bana Di Jodi goes an as SRK shifts hamming from one character to the other, going through several emotions and changes of minds. The simple Simon character keeps smiling secretly and mischeivously, as if he is the forged one, or is playing a prank. The good-for-nothing Anushka prepares lunch boxes for one (and asks them back in the evening without fail) and teaches choreographic steps to the other. She doesn't have any charm or appeal whatsoever, and an extra would have looked better. Vinay Pathak disappointed immensely. Sirji, you are not made for this kind of crappy shadowy roles when you can run an entire film on your own.
The only good part lays exactly at the end of the first hour, when Kajol/ Bipasha/ Lara/ Preity/ Rani appear on screen for less than a minute each, and SRK mimics Raj Kapoor/ Devanand/ Shammi Kapoor/ Rajesh Khanna/ Rishi Kapoor, to the tunes of an intelligently written and choreographed song even with stupid lyrics: Hum Hain Rahi Pyaar Ke, Fir Milenge Chalte Chalte. You can listen to Haule Haule too.
Shahrukh's last venture, the year-old Om Shanti Om is closely paralleled in Rab Ne.... SRK in two characters, one introvert, timid and sincere (an underdog there), the other flamboyant, smart and vivacious (a successful superstar there), one new girl in the lead role, one good actor screwing up his reputation being a sidekick to SRK, a star-studded light-hearted song, even the release timing at the end of year, coinciding with another actor's who allegedly has a dog named after him.
How much ever money RNBDJ would have made, SRK-Adi's third project together is nowhere compared to their first (DDLJ). The second one, Mohabbatein, was likeable too, maybe because of AB and Aish. But I would nevertheless agree with Shahrukh, SRK and Adi ek saath hain, kuchh to hoga, dekh to lo ek baar, though I'd rate it only 5 on 10.