EXCLUSIVE: Gaurav Verma explains the INSIDE story on why Shah Rukh Khan's Jawan didn't CLASH with any other film: "From the start, we were chasing Rs. 75 cr day 1…we called up Karan Johar, Zee Studios, Jailer makers…"
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EXCLUSIVE: When clashes were CLASSY! Aman Gill, Gaurav Verma revisit Welcome-Taare Zameen Par release that serves as EYE-OPENER for today’s ego-driven industry: “We didn’t try to ruin the other film; we shared shows and both films won!”
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EXCLUSIVE: Aman Gill, Gaurav Verma reveal why Ek Deewane Ki Deewaniyat’s ‘A’ rating didn’t scare them: “Viewers realized it’s not a typical adult film… Animal and Kabir Singh proved ‘A’ rating is no barrier”; also reveal, “Deewaniyat was called CRINGE. 7 to 10 producers in Mumbai REJECTED it”
Bollywood Hungama News Network
EXCLUSIVE: Post-release roadshows, pre-release silence: Aman Gill and Gaurav Verma’s DISRUPTIVE no-interview marketing model rewrites Bollywood’s rulebook with Ek Deewane Ki Deewaniyat!
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Happy 60th birthday Shah Rukh Khan: How the superstar REVOLUTIONIZED Bollywood marketing with Om Shanti Om; the KING set the template everyone still follows!
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EXCLUSIVE: 2200 screens. Zero trade expectation. Massive payoff — The brains behind Bollywood’s biggest Diwali surprise, Aman Gill and Gaurav Verma, decode their GENIUS release strategy for Ek Deewane Ki Deewaniyat!
Bollywood Hungama News Network