'Pyaar Ka Punchnama' holds well on weekdays
Though PYAAR KA PUNCHNAMA got sidelined at the box-office due to the PIRATES OF THE CARIBBEAN wave, the film is gradually stabilizing itself on weekdays. The general trend is that the business of films shows a big slump on weekdays, if the weekend business hasn't been strong, but PYAAR KA PUNCHNAMA was rock-steady on Monday and Tuesday. In fact, at some centres, the film grossed better numbers than Friday.
'Pyaar Ka Punchnama' holds well on weekdays
The India theatrical breakup is as follows:-
Fri: 92 lacs
Sat 1.10 cr
Sun 1.23 cr
Mon 61 lacs
Tues 60 lacs [early estimates]
Total so far: Rs 4.46 cr nett
Meanwhile, the low cost film is expected to be a safe proposition for Viacom18. The cost, inclusive of P&A, is approx Rs 9.9 cr [cost to Viacom18 Rs 4.8 cr + P&A Rs 5.1 cr]. Viacom18 has recovered Rs 4 cr from Satellite, Rs 60 lacs from Music + Home Video and Rs 23 lacs from International Video. Also, the non-theatrical avenues [Air Borne, Digital, parts of Overseas] have fetched approx Rs 60 lacs.
The balance amount is expected to be recovered from India theatrical rights. Given the absence of a biggie till 3 June, PYAAR KA PUNCHNAMA should enjoy a decent run and also recover the costs in the first round of exploitation.
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