Sudhir Mishra to form cartel to distribute relatively smaller films

 

In what would be a first of sorts move for the Hindi film industry, well-known filmmaker Sudhir Mishra is planning to form a cartel to distribute and market his own films and that of some other like minded filmmakers. These would typically be films that don't come with the 'blockbuster' tag attached to them.

Sudhir Mishra to form cartel to distribute relatively smaller films

 

Seemingly upset at the way his last film Tera Kya Hoga Johnny was leaked online even before its release, Sudhir has realised that its high time filmmakers take charge of these things. Says Sudhir, "There are people who make films and there are those who make synonyms for a lifestyle. If you notice, most of the films which are well promoted on the basis of who is looking hot, who has a superb body, who is wearing designer clothes are not really films. They seem more like advertisements for a lifestyle. So in such a scenario where does the real story-teller go? What will happen to the Hrishidas of today?"

 

So what is it that made him realise the need towards such a step? "The modern filmmaker has to become a businessman. There is no other choice. You cannot remain an 'Alice In Wonderland' anymore."

 

The first film to benefit from this new concept of a cartel is Mishra's own film Dil Dar Badar starring Irrfan Khan, Chitrangda Singh and newcomer Arunoday. "The title is yet to be finalised, it could either be Dil Dar Badar or Yeh Saali Zindagi. The film is complete and likely to release in October. We are going to go the whole hog and release it ourselves this time," signs off Sudhir.

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