Bunty Walia finds a unique way of finding buyers for Lamhaa

By Bollywood Hungama - May 30, 2009 - 12:00 AM IST

Last week, the whole of digital arena witnessed a historic day in the making, when BSNL Broadband, India's largest Broadband operator, announced the national launch of 'BSNL.Hungama.com' with Hungama Digital Media Entertainment Pvt. Ltd. For the uninitiated, BSNL.Hungama.com happens to be India's first of its kind on-demand digital entertainment service, which has been conceptualized and created by Hungama Digital Media. One of the biggest attractions of this new initiative includes dedicated pages to the hottest and most happening celebrities in the country. BSNL and Hungama Digital Media unveiled the first celebrity page amrita.bsnl.hungama.com, on one of the country's most talented actors - Amrita Rao. The page is dedicated to entertainment content related to Amrita alone - videos, wall-papers, ring-tones and music - all from her work.

Commenting on the association, Neeraj Roy, Managing Director & CEO, Hungama Digital Media, said, "We are very excited about our partnership with India's number one broadband service provider BSNL, to launch the country's first On Demand Entertainment store. Currently, BSNL has close to 4 million Broadband Internet subscribers and we are proud to be the pioneers in providing them with access to entertainment as and when they seek it. We look forward to introducing many more such services & offerings that will revolutionize the online entertainment experience for BSNL subscribers."

While Kuldeep Goyal, Chairman & Managing Director, BSNL, said, "As a leader in the telecommunications space, we continuously introduce new value added products and services for our subscribers to enrich their entertainment experience. By launching BSNL.Hungama.com, I believe that we have set a new benchmark in providing an innovative service at the most competitive price points. I look forward to further strengthening our association with Hungama to introduce a number of exciting new services for our subscribers in the coming months."

With this, Hungama Digital Media adds one more feather to its already glittering cap. Way to go, Hungama!

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