Fox Star Studios has planned the widest release ever [for an Indian film] in South Korea for MY NAME IS KHAN. The film will be released in 2 stages there. First, a platform release in 12 theaters of 8 major cities on March 24 and then expanded to 200 theaters on April 7. The list of cities is Seoul, Incheon, Suwon, Daejeon, Seongnam, Gwangju, Daegu and Busan.
The film is being aggressively promoted with a P&A spend of $ 1 million. This is the highest marketing spend for an Indian film. The film has been sub-titled in South Korean language.
The film has performed very well in test screenings and the distributors are very confident about the film and find the story and content to be exceptional for the South Korean audience.
More Pages: My Name Is Khan Box Office Collection , My Name Is Khan Movie Review
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