KISNA Diamond and Gold Jewellery has roped in Bollywood star Shahid Kapoor and Mira Rajput Kapoor as the brand’s newest ambassadors, marking a high-visibility collaboration that places the power couple at the forefront of its latest national campaign. Known for their effortless charm and modern compatibility, Shahid and Mira will now be seen amplifying the brand’s new tagline, ‘Khushi Ke Har Pal’, which highlights the joy and intimacy found in everyday moments.
The partnership aligns with KISNA’s ongoing push to connect more deeply with young couples and families across the country, bringing a fresh, relatable celebrity presence to its expanding retail footprint. With jewellery increasingly doubling as emotional expression for the new-age consumer, the couple’s association is expected to strengthen KISNA’s visibility and cultural resonance. KISNA’s upcoming ad film is set to spotlight the duo’s real-life chemistry, echoing the brand’s design ethos of simplicity, emotion and everyday elegance.
Speaking about the association, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, "For over two decades, KISNA has stood for trust, craftsmanship and emotional connection, values that continue to define who we are today. Our partnership with Shahid Kapoor and Mira Kapoor beautifully reflects these principles. They represent the modern Indian couple, rooted in tradition yet effortlessly contemporary, balancing individuality with togetherness. This collaboration strengthens our vision as we continue to make diamond jewellery accessible, meaningful, and cherished by every Indian."
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, shared his excitement, saying, "Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship."
Shahid Kapoor expressed what drew them to the brand, stating, "What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that's a given. But what truly stayed with me is how each piece becomes a way to express what I'm feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it's a privilege to represent a brand that designs from the heart."
Echoing the sentiment, Mira Rajput Kapoor added, "Jewellery, for me, is more than adornment, it carries the warmth of memories and the sparkle of love. Whether it's a dainty diamond pendant for everyday wear or a grand bridal set, there's something for every phase of a woman's journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I'm proud to be associated with a brand that makes these moments shine brighter."
With this high-profile endorsement, KISNA kicks off a new chapter aimed at deeper consumer engagement, enhanced brand storytelling and elevated national presence — all with Shahid and Mira at the heart of its sparkling narrative.
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