Kroll 2024 Report: Shah Rukh Khan’s brand value surges 21% to $145.7 Million - the King reclaims his crown at No. 2

After years of fluctuating fortunes, Shah Rukh Khan has once again risen to the very top of India’s celebrity power list. According to Kroll’s 2024 Celebrity Brand Valuation Report, the superstar’s brand value jumped 21% year-on-year, reaching an impressive USD 145.7 million - placing him firmly at No. 2 on the list, just behind Ranveer Singh.

 

Kroll 2024 Report: Shah Rukh Khan’s brand value surges 21% to $145.7 Million - the King reclaims his crown at No. 2

 

Between 2020 and 2022, Shah Rukh’s brand value saw a dramatic shift - from USD 51.1 million in 2020 to USD 55.8 million in 2022 - a modest rebound after the pandemic years. But his spectacular box-office comeback in 2023 with Pathaan and Jawan changed everything. His brand value more than doubled to USD 120.7 million that year. Now, with 2024’s USD 145.7 million, SRK has consolidated his position as India’s most bankable legacy icon.

 

What makes Shah Rukh Khan’s resurgence so remarkable is that it’s not built on nostalgia but on reinvention and adaptability.

 

Blockbusters That Reshaped His Image: The back-to-back successes of Pathaan, Jawan, and Dunki showed three completely different shades of SRK - the action hero, the emotional patriot, and the grounded common man.

 

A Global Phenomenon: His Pan-India and overseas appeal turned him into an unstoppable cultural force, helping brands like Hyundai, LG, and Dubai Tourism tap into both aspirational and emotional audiences.

 

Family as Brand Multipliers: With Aryan Khan stepping into the luxury business world and Suhana Khan’s debut in The Archies, the “Khan brand” has become a multi-generational household name.

 

SRK’s journey over the last five years tells a story of resilience and reinvention. His brand value moved, from USD 51.1 million in 2020, to USD 55.8 million in 2022, USD 120.7 million in 2023, and now USD 145.7 million in 2024, a 21% rise that secures him the second spot on Kroll’s 2024 Top 10 Celebrity Brand List.

 

Shah Rukh’s brand might be fronted by his acting career, but its foundation lies in his entrepreneurial and philanthropic ventures. His production house Red Chillies Entertainment, the Kolkata Knight Riders franchise, and his global endorsements have built a billion-dollar ecosystem of credibility and influence. Even his public persona - thoughtful, humorous, and self-aware - adds intangible equity that few others possess.

 

At a time when celebrity relevance is fleeting, SRK’s staying power feels almost mythic. As he eyes new global ventures and streaming collaborations, his brand trajectory suggests one thing: the King of Bollywood is not just back — he’s setting new benchmarks for what sustained superstardom looks like.

 

Also Read: Shah Rukh Khan, Anand Pandit and Amitabh Bachchan join Bollywood’s billionaire club

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