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Videocon in talks with Shahrukh:
Videocon is in talks with Shahrukh Khan for endorsing their new range of power-saving battery air conditioners. The celebrity endorsement route is being adopted by the company to fight the heat of competition from LG and Voltas this summer. Videocon plans to release advertisements for air conditioners through print and television media and invest Rs 4 crore on advertising campaigns this year.
Videocon in talks with Shahrukh:
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