PNC to produce experimental films & launch a chain of boutique cinemas

These days it has become a trend of sorts for the major film production houses to launch a separate sub-division to make and promote different, out-of-the-box and unusual kind of cinema. So you have the Mukta Searchlight Films started by Mukta Arts, White Feather Arthouse Films launched by White Feather Films and UTV Spotboy, an independent arm launched by UTV which has given some really meaningful films in the recent past. Now PNC (Pritish Nandy Communications) is the latest film production company to follow the suit. PNC has come up with 'Guerilla Flix', a sub-division which will be instrumental in creating experimental cinema. Bollywood Hungama spoke to Mr.Ram Kamal Mukherjee, VP- PNC, who confirmed the news. "Yes, we are making some really hatke and out-of-the-box kind of films under our banner 'Guerilla Flix'. These are films which you can call as experimental kind of cinema. Many of the scripts we have in mind are such which a mainstream Bollywood actor may think twice before agreeing upon. The 'Guerilla Flix' is a step towards making different kind of cinema. Mr. Arindam Mitra is heading this section and in fact he has also directed the first film to be presented under the 'Guerilla Flix' banner. The film is called Kiss Kiss Bang Bang and stars T.V. actor Eijaz Khan. The film is currently in its post-production stages and should be out early next year." So is 'Guerilla Flix' a platform for nurturing new and untapped talent? "In a way, Yes. this can provide an excellent platform for new directors and actors. Anybody who is confident about his / her script is more than welcome. We even have an experienced panel of people on board who will be guiding us in this project. For e.g. Besides Arindam Mitra, Somnath Sen is also making a film for us. However, let me tell you that the films to come out of the 'Guerilla Flix' banner will not just be experimental but also entertaining in their own way." The buzz doing rounds is that PNC is also coming up with a chain of multiplexes across the country. Is it true? Replies Mukherjee, "Yes...we have come up with this idea of launching boutique cinemas. These are multiplexes which will be very up-market, plush and where you can literally spell Comfort with a capital 'C'. We are in talks with some of the other multiplexes in South Mumbai area and certain negotiations are on. We plan to start off in South Mumbai first and then will slowly branch out to suburban areas such as Andheri and Goregaon. Starting multiplexes is no child's play, so right now we are focusing only on Mumbai." According to our well placed sources, the chain of multiplexes to be rolled out by PNC is called Flix.

 

PNC to produce experimental films & launch a chain of boutique cinemas

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