Shah Rukh Khan celebrated his 51st birthday on November 2 and has added another new venture to his business. On his birthday, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced that they are collaborating with the Shah Rukh Khan for a series of short films that will be shot to promote the Dubai tourism. In this project, he will be seen unraveling the secrets of Dubai and offering his fans a chance to see the city through his eyes.
Shah Rukh Khan to be in short films for Dubai TourismShah Rukh Khan has often referred Dubai as his second home. The project aims to appeal to SRK's fans across the globe, giving them the opportunity to explore the city and its many offerings. Shah Rukh commented, “Dubai is the second home to me... Whether I am here on vacation with my family and friends or my many business trips here for shoots, it's a city that I truly relate to on so many levels - driven, passionate and spirited. And I can't wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about. Watch this space."
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said: "We look forward to exploring Shah Rukh's strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city's evolution and further fortify our bond."
The series of short films will be released across various Dubai Tourism channels in the month of December. It will be a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood. Their major objective through this campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. It underlines the importance of India as a key source market for inbound tourism to the emirate.
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