UTV unfurls innovative release strategy for 'Phir Kabhi' 
By Taran Adarsh, August 22, 2009 - 08:54 IST
UTV Motion Pictures has announced the simultaneous release of their new title PHIR KABHI directly on Home Video and Pay-Per-View DTH next week. This is the first time a leading movie studio has decided to premiere a movie on home entertainment platforms instead of the traditional theatrical release route. PHIR KABHI will be released by Moser Baer Home Video on DVD and VCD. The movie will also be available simultaneously on Pay-Per-View across all DTH platforms.
PHIR KABHI has been co-produced with Culture Company (I) Pvt. Ltd., directed by V.K. Prakash and stars Mithun Chakraborty and Dimple Kapadia in lead roles.
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UTV signs deals worth $ 37million with Fox, Sony and Overbrook
