Kambakkht Ishq glitters with Prime Focus' VFX 

By Money Sharma, July 13, 2009 - 17:17 IST

Riding high on its box office success, Akshay Kumar and Kareena Kapoor starrer Kambakkht Ishq (KI), one of the biggest openers in the history of Indian cinema, has much more to it than Bollywood masala and a star studded cast including Hollywood stars like Denise Richards, Sylvester Stallone, Holly Valance and others.

KI is an example of the ever-growing trend of Bollywood films embracing visual effects (vfx) with some incredible (invisible) visual effects by post-production house Prime Focus.

Ask director Sabbir Khan about the film's success and he says, "I feel euphoric. Nearly 150 films release every year and yet only a handful can earn the tag of being a 'super hit'. So, yes, it makes me feel very special that I could do that, and that too with my first film."

Speaking to Bollywood Hungama, Merzin Tavaria, Creative Director of Prime Focus and VFX Supervisor of KI shares, "Actually, if we look at KI, there is not much vfx in the movie but more of design elements and the effects which are required in the narrative of the film. These vfx shots helped us to manage the production and also to save the time of international starts while shooting,"

In this exclusive case study by Bollywood Hungama, we bring you some of the exciting shots executed by Prime Focus, courtesy Merzin Tavaria, Sabbir Khan and the producer, Sajid Nadiadwala.

Click on the thumbnails below to check out the shot breakdown: