BIG Animation's Little Krishna to grace the small screen 
By Bollywood Hungama News Network, April 2, 2009 - 18:15 IST
Pune based BIG Animation, a part of Reliance Big Entertainment, has completed 13 episodes of their much anticipated high-end 3D animated television series Little Krishna.
Based on traditional tales of Krishna's childhood adventures, the series is an outcome of seven years of research and two-and-a-half years of production by the studio's 280 plus team in collaboration with The India Heritage Foundation. The 23-minute episodic series has been created in English language, but has also been dubbed in Hindi, Tamil and Telugu.
BIG Animation's CEO Ashish Kulkarni said, "Krishna is the most known and revered brand having a cult following across the world, beyond the people of Indian origin. Secondly, the series has been created using state of the art 3D computer generated character animation in a manner that combines Indian design motifs with classical Western styles."
While the primary target group is children in the age group of 7-9 years, the product is positioned as a family entertainer. Each episode is parceled as one story carefully integrated as two themes, one soft, and the other full of action, running parallel in each episode. Scripted by Emmy Award winner Jeffrey Scott, directed by Vincent Edwards and R. Balasubramaniam, the music for the series has been done by Varaprasad.
"The design team at BIG Animation left no stone unturned to research every style aspect of the land of 'Vraj', where these stories took place 5000 years ago. The backgrounds, art direction, color keys and all other elements of detailing were thoroughly researched upon unearthing every possible reference and finally deciding on the designs that will suit the contemporary formats."
Besides broadcasting and home video sales, the studio is looking at opportunities in new media- webisodes, mobisodes and licensing and merchandise.
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