Jhootha Hi Sahi is journey to self-discovery through love.
By day, Sid (John Abraham) runs an Indian bookstore in London and at night, he turns into a counsellor handholding desperate callers and delivering them unto daylight, and hope. One night he gets a call from Mishka (Pakhi), who had a bad relationship and is on the verge of taking her life. Sid gives her a reason to live through the night. They soon become phone friends. Sid, who is in a steady relationship with Kruttika (Mansi Scott), starts falling in love with that girl on the phone. He lies his way through to win Mishka's heart.