TRENDING NOW:
O’ Romeo Movie Review
Tu Yaa Main Movie Review
Bollywood News
Latest Bollywood News
Features News
O’ Romeo Box Office Estimate..
Mardaani 3 Box Office: Stays..
Vikram Bhatt
Mahima Makwana
Sudip Sharma
Triptii Dimri : O' Romeo Movie
Alia Bhatt : Kuch Kuch Hota Hai Movie
Yash : Ramayana - Part : II Movie
Chakori Dwivedi : Tu Yaa Main Movie
Sreeleela
Hina Khan
The lull ends!
Box-office is full of surprises. Just when you thought that the going was getting tough, that we were about to collapse, came JANNAT. A breathe of fresh air. Infusing energy in a still body. Truly, JANNAT has lived up to its name!
The lull ends!
How unpredictable can business get! None of the films that opened in last few weeks could muster a decent start. The initial was way below the mark, it sent the industry into a depression. But the flying start embarked upon by JANNAT caught everyone by complete surprise.
The Bhatts had a tough time in 2007, with three back-to-back flops. Emraan Hashmi too had a turbulent year, with his most important film [AWARAPAN] failing to strike a chord. JANNAT wasn't expected to be the savior for the industry, but Mukesh Bhatt was supremely confident this time. He had placed confidence on two debutantes - director Kunal Deshmukh and writer Vishesh Bhatt. Also, on Emraan's charisma. And the gamble paid off!
Friday, Saturday, Sunday - JANNAT had a heady start in its first weekend and Monday being a holiday, the business was rock-steady. Of course, the magnitude of JANNAT's release wasn't at par with any of the biggies that opened in the recent past [it had to be content with 3/4/5 shows a day at plexes], but the occupancy has been 70%-80%-90% at most screens, which is fantastic.
What worked? Let's try to figure out… The attractive promotion, a hit musical score, the interesting plotline [match fixing, bookies on Hindi screen - for the first time], Emraan's naughty streak [which makes his so popular with the youth] and of course, luck was on their side.
Last night, Percept celebrated the success of JANNAT by throwing a party at Magic, a trendy sport. Well, the celebrations are completely justified. After all, JANNAT has indeed weaved magic at the ticket window!
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection,New Movies Release, Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.