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Amitabh to endorse ICICI:
Seems that Amitabh's sagging career has received a shot in the arm after Kaun Banega Karodpati. Financial Institution ICICI has roped in Amitabh as a brand ambassador to promote and endorse their products. As per the agreement, Big B will endorse all ICICI products like insurance, retail banking, mutual funds etc in television as well as print advertisements. Though the financial terms are not known, the market speculation is that the deal has been signed at Rs. 2 crores per year. Let's see the effect of Big B's charisma on the future of ICICI.
Amitabh to endorse ICICI:
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