Best Marketing Gimmicks of 2011 : Bollywood News

THE DIRTY PICTURE

Ekta Kapoor came up with innovative ideas once again for the promotions of her film The Dirty Picture. She also hired a PR agency that specializes in promoting films in non-metropolitan India as they had a universal theme with a mass connect and required to be marketed differently in different regions of the country.

First look launch at Gaiety Galaxy cinema

Giving a miss to upscale multiplexes and five star hotels, Ekta Kapoor decided to launch the first look of her film The Dirty Picture at Bandras Gaiety Galaxy- a theatre for the masses. Since the film is set in the 80s, a time when multiplexes did not exist, the producers thought it would be apt to disclose the first look at a single screen. The space was especially decorated to recreate the retro era. The crowds were shocked to see Vidya Balan, Emraan Hashmi, Tusshar Kapoor, Ekta Kapoor and director Milan Luthria in their midst and welcomed them with a huge applause and whistles.

Free for all audio launch

The makers of The Dirty Picture invited the public at large to attend the audio launch event with friends and family to kick off a dirty weekend at a free for all public event. The event was held at a mall recreating the colourful 80s era in Mumbai and had dazzling live performances by the films stars and singers.

Vidya Balan on the cover of Hindi magazine Manohar Kahaniya

Vidya Balan was on the cover of the popular Hindi magazine Manohar Kahaniya because the makers felt that it will sell the film better in B and C-tier towns. As the magazine is known for raunchy content, the cover only promises the truth behind the film. By putting Vidya Balan on the cover of the magazine, the marketers of The Dirty Picture explored the films chances of finding and including a new audience.

Promotions at The Parliament.

During the promotions in Delhi, the crew decided to go one step ahead and headed to the Parliament to promote the film. Emraan Hashmi visited the Parliament to distribute copies of the music CDs to the MPs, including the Union Minister of State for Tourism Sultan Ahmed. This was the first time ever that an Indian actor got a chance to promote the film in the parliament.

Vidya Balan goes on a Tram ride

Vidya Balan left no stone unturned to promote her film The Dirty Picture. For promoting her film in Kolkata also known as the City of Joy, Vidya went on a tram ride. Vidya along with her team got the opportunity to ride a 200 year old heritage tram in Kolkata. The tram took Vidya across the famous landmarks of the city. It was the first time a tram was made available for a film promotion.

Invites in Multiplex washrooms

The marketing team of The Dirty Picture had enticing pink lipstick-smeared put up in multiples washrooms to attract the audience to watch the film. Even if you were at the theatre to watch another film, a visit to the washroom would have convinced you to watch The Dirty Picture.