Box Office: Understanding the Economics of Rustom; Akshay's remuneration to cross Rs. 50 crores

The Akshay Kumar, Ileana D'Cruz and Esha Gupta starrer Rustom released a week ago. The film that follows the real life story of the Nanavati murder case has been doing brisk business at the box office.

 

In this box office report, we take a look at the overall profitability of Rustom to its makers. With the film collecting Rs. 108.02 cr at the domestic box office the makers of the film stand to make Rs. 60.15 cr as profit with a 150.37% rate of Return on Investment.Box Office: Understanding the Economics of Rustom; Akshay's remuneration to cross Rs. 50 crores

 

Interestingly, with Rustom faring well at the box office, Akshay Kumar stands to gain the most. In fact considering that the total Cost of Production does not cover Akshay Kumar's customary fee, and that the actor usually opts for an 80% profit share of the film, Kumar stands to make over Rs. 50 cr as remuneration.

 

Economics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Head	Amount (INR cr.)	Comments
Cost Of Production	26.00
Cost of Marketing (P&A)	14.00
TOTAL COST	40.00
India Theatrical Box Office	108.02	As of 21 Aug 2016
Distributor's share (A)	48.61	Approximately
Overseas Theatrical Box Office	32.31	As of 21 Aug 2016
Distributor's share (B)	14.54	Approximately
Home Video, Music, Digital, Movie Association & Ancillary Rights (C)	7.00
Satellite Rights (D)	30.00
TOTAL RECOVERIES (A+B+C+D)	100.15
PROFIT	60.15
RETURN ON INVESTMENT (ROI)	150.37%