When Tauranis sent a cake measuring 3 by 6 feet to Subhash Ghai : Bollywood News

Blockbusters galore

In 1994, TIPS first ventured into film poduction by announcing as many as five joint ventures. We did Raja Hindustani with Cineyug, Coolie No.1 with Vashu Bhagnani, Jeet with Sajid Nadiadwala, Beqabu , with N.Chandra and with N.R. Pachisia we did Haqeeqat. After releasing all the films successfully, the Tauranis floated their own production house by the name of Tips Films. Tips first film was Auzaar that was released in 1997 after which there was no looking back. Today there is a great hullabaloo when production houses are entering into joint ventures. In fact we were the first company to have started the business of entering into joint ventures, recalls Taurani.

In 1996-97 TIPS had as many as five films on the floor in the form of Jab Pyar Kisise Hota Hai, Soldier, Kachche Dhaage, Kunwara and Kya Kehna. The highlight of TIPS Films is that it has produced films of all genres viz, Kya Kehna (social), The Legend of Bhagat Singh (historical), Soldier (action thriller), Kachche Dhaage (drama), Kunwara (comedy). Let me tell you that we have been setting trends which other filmmakers are following, avers a jubiliant Taurani adding, We always feel good that whatever we start becomes a trend.

In 2003, TIPS produced Ishq Vishq launching Shahid Kapoor and Amrita Rao. The film that was shot in college campuses, instantly connected with the youngsters for its authenticity. After that several films was made on the subject but they failed to click. I am always of the view that irrespective of the genre, the script should be good. And it is a universal fact that script should be the real hero, adds Taurani.

TIPS Films has worked with the best of directors on the scene like Abbas Mustan in Race--termed as the biggest hit of 2008, Aziz Mirza whose film Kismat Konnection starring Shahid Kapoor and Vidya Balan is due to release on July 18, Kundan Shah and David Dhawan. TIPS also has an in-house Artiste Management Division through which they launched the likes of Preity Zinta, Shahid Kapoor, Amrita Rao and Urvashi Sharma and directors like Sohail Khan, Milan Luthria and Ken Ghosh.

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