<span class=normal> The key remains in bringing a new experience to the viewer <BR><br><p class=clear>&nbsp;</p>We are capable of churning out quality work if given the investment and time. Pixar Studios take upto five years and their budgets are pegged at over a hundred million dollars for their intense detailed animation productions. The growth of the animation industry is exponential, and the difference is noticeable with the content that was streamed ten years ago as compared to today. The situation with mythology is that a large number of people connect with it but although this is an advantage for a filmmaker, the key remains in bringing a new experience to the viewer. <BR><BR><br><p class=clear>&nbsp;</p> When too many safe bets are made, you land up with safe products <BR><br><p class=clear>&nbsp;</p>In 1937, Snow White was called Disneys folly, by then Walt had already gained fame and fortune through the short films he made. He persisted on making a full length theatrical feature and banked all his money on it, eventually he faced bankruptcy. It was called his folly, although his era of obscurity changed and it rose. There are not many safe bets made on animation here as nobody wants to take a leap of faith, but if we see this here then the number of animation releases in India will increase. When too many safe bets are made, you land up with safe products and its growth is limited. Arjun is one of those big animation announcements but in India we have not been having any big animation announcements especially theatrically. We have a healthy economy that drives the animation TV production. Animation in the west has been around for over a hundred years while in India, its bared crossed forty five, so it is not very big in the country. Although, we will see more films following after Arjuns release. </span>