Devdas set off the spark for the Indian Film Industry to associate itself with the Cannes Film festival. But this time it wasn’t just for sake of competing with other films at Cannes. One of the unique aspects of the Cannes International Film Festival is the strong platform that it offers to sell films in the International market. Apart from the various structural features of the festival like competition, display of creativity and its appreciation and offering freedom of speech to the medium of films, the official program structure of the Cannes International Film Festival also includes ‘Marché du Film’, which literally means ‘the film market’. It is the largest event of its kind in the world. The main purpose of this event is trading in terms of buying and selling of the films. It is very much like a tradeshow where the producers set up their own booths and exhibit their films to the potential buyers i.e. distributors of other countries. Thus, the producers can sell their films in overseas markets. Though setting up a booth does not necessarily guarantee that the films will be purchased by international buyers, it definitely provides visibility to the films and an opportunity for film producers and distributors to expand their market. This is something that has strongly attracted Indian film makers and producers. They realize the potential that Cannes has for helping them reach places which earlier weren’t strong markets for Indian films but now seem to be good prospects. Undoubtedly, the phenomenon of globalization has also touched the Indian film industry which is now looking at making its presence felt worldwide and in turn, do better <BR><BR>business. <br><p class=clear>&nbsp;</p>In 2002, while Devdas was premiered at Cannes, another film Bhagmati -- The Queen of Fortunes which is India’s first animation film that also starred Tabu and Milind Soman along side the animated characters, had its stall set up in ‘the film market’ event. Not many Indian films were present at Cannes then.<br><p class=clear>&nbsp;</p>