When it comes to great anticipation, immense hype and some positive buzz, Jodhaa Akbar certainly deserved much better. However, as things stand today, Jodhaa Akbar is turning out to be one of the most thanda projects that industry has seen for quite some time. <BR><BR><br><p class=clear>&nbsp;</p>If one looks at the projects scale, star power, built up during last two years, credentials involved and last but certainly quite important - money spent, this Ashutosh Gowarikar film should have created immense hysteria by now. So, what is it that is missing which is stopping Jodhaa Akbar from creating hype a la an Om Shanti Om or a Dhoom 2 or a Welcome? Lets try to figure that out! <BR><BR><br><p class=clear>&nbsp;</p>Issue - Poor publicity<BR><BR><br><p class=clear>&nbsp;</p>This certainly seems to be the prime most culprit here. For reasons known best to its producers, UTV Motion Pictures, one of the costliest projects ever being churned out of Bollywood is hardly seeing much money being pumped into the films promotion. On a relative scale, even John Abraham starrer Dhan Dhana Dhan Goal, another UTV film, had much better drive associated with it. <BR><BR><br><p class=clear>&nbsp;</p>Not only has the promotion been completely lukewarm qualitatively, even quantitatively the film is lacking the kind of zing is deserves. This is why if an average viewer still pops the question - When is Jodhaa Akbar releasing - it is a scary sign indeed! <BR><BR><br><p class=clear>&nbsp;</p>Solution<BR><BR><br><p class=clear>&nbsp;</p>Just get it on; and get it hard! With hardly a week to go for the films release (on February 15), one fails to understand what is stopping its makers from bombarding print, satellite and web media with multiple promotional campaigns. A film of this stature should be all over. Hrithik Roshan and Aishwarya Rai do make news but even Shah Rukh Khan does so in his own right. But then we all saw how far he went towards making his Om Shanti Om a blockbuster it is today!<br><p class=clear>&nbsp;</p>