<span class=normal>Call it coincidence but seems like the S word is making its presence felt in a much bigger way than what one may have presumed. Coming Friday there are as many six films (phew!) which are releasing. Now call it coincidence but out of these at least four have clear references to the sex element. The films in question are Naughty @ 40, Men Will Be Men, Queens! Destiny of Dance. No wonder, it seems like a record in the making.<br><p class=clear>&nbsp;</p>It is unbelievable, says a trade veteran, It used to be such a phenomenon in the 80s when a flurry of adult movies would arrive in one go. However they were restricted to the morning shows. Now with multiplexes coming in, films have been re-packaged to make it all look like a classy affair.<br><p class=clear>&nbsp;</p>Yes, Naughty @ 40 is a sex comedy. Why deny that when it is actually a fact, says Jagmohan Mundhra, the films director, who has cast Govinda in the role of a 40 year old virgin who still dreads the S word. </span>