It can well be termed as a casting coup of the decade. With the likes of Mahesh Bhatt, Shashi Kapoor, Viveik Oberoi, Urmila Matondkar and Nafisa Ali joining hands together, it makes for a highly exciting venture!<BR><BR><br><p class=clear>&nbsp;</p>But no, dont run your imaginations wild by expecting all of them to be associated with each other for a movie. Instead it is for a noble cause, as they participate in a Say No To Tobacco initiative launched by Indias premier multiplex chain � PVR Cinemas. <BR><BR><br><p class=clear>&nbsp;</p>As everyone is aware, 31st May is considered as a WORLD NO TOBACCO DAY and it is for this day that the multiplex chain, celebrities and the Cancer Patients Aid Association have collaborated with each other to spread a buzz about the ill-effects caused by Tobacco/smoking in the society. <BR><BR><br><p class=clear>&nbsp;</p>Celebrity messages from Shashi Kapoor, Urmila Matondkar, Nafisa Ali, Vivek Oberoi and Mahesh Bhatt will be flashed across at each of their screens in Delhi and NCR till 31st May06 and to add to the fun, there would be a contest to make the patrons win free movie merchandise and movie tickets till 8th June06. <BR><BR><br><p class=clear>&nbsp;</p>The initiative is being touted as a Mass Media campaign towards the NO Tobacco Week as cinema continues to act as a catalyst for change in the society! <BR><BR><br><p class=clear>&nbsp;</p>What will it take for you to quit? Thats a basic question that everyone from Mahesh Bhatt, Shashi Kapoor, Viveik Oberoi, Urmila Matondkar to Nafisa Ali have to ask!