<span class=normal>The most challenging aspect <br><br><br><p class=clear>&nbsp;</p>One of the most challenging aspects in executing such a commercial was, controlling the Dynamic simulations of the shattered glass. For the agency, this was the most important factor that would point out the bright coloured LED technology present in the product for which the broken glass pieces had to emulate the commercials message. To achieve this, loads of research was conducted on acquiring the perfect dynamics and the right shaders for the glass. Viral says, We looked at many glass references on how they behave and interact with light and also how glass shatters, especially stain glass. If you notice, in one of the shots the glass also casts caustic shadows on the mans face. Every detail was taken in account, in addition even the broken glass pieces had to have the right details to it. </span>