<span class=normal> The most challenging aspect of the commercial was to intrude the colours seamlessly <br><br><br><p class=clear>&nbsp;</p>The Nike commercial I have worked on was extremely challenging as this was one of the biggest and the first of its kind to be done in India, everyone associated with it had huge expectations, the most challenging aspect of the commercial was to intrude the colours seamlessly. This was a very important TVC for me with its delivery that matched international standards. <br><br> <br><p class=clear>&nbsp;</p> <br><p class=clear>&nbsp;</p> Films give the scope to experiment and it does not restrict the influx of colour <br><br><br><p class=clear>&nbsp;</p> <br><p class=clear>&nbsp;</p>The raw stock is very critical and there are times that scenes are under exposed and it gets very difficult to manage. I generally try working on the gamma and black levels that helps to enhance the image required. With capturing in film, the leeway is huge as compared to digital. Films give the scope to experiment and it does not restrict the influx of colour. At the same time digital is becoming quite prominent in the industry and we should definitely look forward to the innovation that it brings in for colour grading, there are new formats as well like the Alexa, 5D that are available and I am more inclined to work on them. The best thing that I have learnt in the business over the years is going unprepared because, when I prepare myself to grade a film, I restrict myself with the thoughts and ideas that I preconceived. Approaching a project unprepared, makes me have the freedom to colour the film with what feels best, this augments my creativity and helps me deliver quality work. </span>