<span class=normal>You are normally quite reserved and shy but are now going all out promoting your film on T.V. channels, radio stations and what not. How come this sudden change of image? Have you finally realized the importance of promoting and marketing a film in todays times? <br><br><p class=clear>&nbsp;</p>As an actor I am still shy (smiles) but as a producer, it is my job to go all out and promote the film. In todays times, you have to promote your film…You dont have a choice. It is one of the most important aspects of filmmaking. <br><br><br><p class=clear>&nbsp;</p>Most actors usually appear in one or two episodes of reality shows as celeb judges but you along with Kajol and Tanujaji seem to be permanent judges on Airtel Rock N Roll Family. What made you give your green signal to this show? <br><br><p class=clear>&nbsp;</p>I am there on the show because I liked the concept. I think its a beautiful concept which talks about three generations of a family coming together. It talks about Indian values and morals. I liked it so much and moreover it wasnt something which required a lot of time devotion from us. Its just a thirteen week thing so we decided to go ahead and do it. <br><br><br><p class=clear>&nbsp;</p><br><p class=clear>&nbsp;</p>In fact Aamir said that it was quite a task directing himself…did you also feel the same way? <br><br><p class=clear>&nbsp;</p>I think if you are clear in your head, its just a lot of hard work. Otherwise there is no problem.</span>