<span class=normal>The said brand opened its first outlet at Ambience Mall, New Delhi, with John Abraham doing the honours. And to mark its official entry into the country, Timberland launched Unsung Heroes- Not Starring John Abraham. The project in question happens to be a long-term visionary project that will identify and celebrate all those who truly contribute to nature, behind the scenes. Talking about this association, John said, They are the real heroes, but they are not actors. Along with John, renowned documentary filmmaker Mike Pandey is also closely associated with the project. </span>