(SRK in his first Pepsi Ad) <BR><BR><br><p class=clear>&nbsp;</p>He broke the rules in many ways for he endorsed products whereas many actors felt that it was below the dignity of a movie star to sell…. <BR><br><p class=clear>&nbsp;</p>He and Aamir were the first two actors to really go in and do advertisements (though Aamir has always been more restrained). I spoke to many people in the advertising world to find out why Shahrukh is considered still effective. They call him a promiscuous brand endorser who sells everything from oil to Tag. They said that he still connects. He made himself into an omnipresent brand. You are right it was not something that Hindi film actors used to do. But then he changed the rules.<br><p class=clear>&nbsp;</p>