How Kajol became 2 feet tall for Alpenliebe : Bollywood News

Visual Computing Labs (VCL), a division of Tata Elxsi Ltd., has added visual shimmer for a commercial for Alpenliebe, a flagship brand of Perfetti.

The new TVC has the concept of Role Reversal between human and monkey. The role of the monkey is played by Bollywood actress Kajol and the Madaari (the master) has a monkey face. This 50 seconds commercial has been created by McCann Erickson, headed by the versatile Creative Director Prasoon Joshi.

Shot by Equinox Films, the commercial is based in rural Indian village where-in humans are in a monkey land. Kajol, the pet on a leash is forced to dance and entertain the madari and the other civilized primates in the village only to be rewarded with a mouth-watering Alpenliebe.

Speaking to Bollywood Hungama, Vishal Anand, VFX supervisor at VCL said, There were close to fifty shots and twelve people working in the team. For us, the biggest challenge was to make Kajol and the madari more evident from other characters around.

In an exclusive making of the TVC, Bollywood Hungama gives you an in-depth look at how this role-reversal commercial was executed.

Here is the explanation of few key shots:

Madari makes Kajol dance

This shot where Kajol tries to reach for the candy, consists of two layers, the first layer consists of the primates where-in the main characters head was made up of a live prosthetics monkey head. The rest of the characters in the background had stockings on their heads with motion trackers and their heads were replaced with 3D geometry models of a monkey head. The fur on the faces were CGI. Kajol was shot in a second layer separately against a chroma background where in she appears to be about two feet tall. Both these layers were composited and merged later on.