<span class=normal>One of the most called out word in the world would surely be Cheese. And if you thought that its only professional photographers who can to endorse this statement, then better think again! For these days, Bollywood hotties have taken over the photography world and are going finger click happy. <BR><BR><br><p class=clear>&nbsp;</p>The makers of digital cameras in the country are heavily targeting young women these days and that explains the reason why we can see so many Bollywood actresses being roped in by the camera companies as their brand ambassadors. <BR><BR><br><p class=clear>&nbsp;</p>It all started of with Sony Cameras choosing Deepika Padukone to be the brand ambassador for their Cybershot range of cameras. News had it that Padukone was paid a bomb to sign the dotted lines. This was only justified with the market buzz that Sony made an investment of Rs. 50 crores towards marketing activities with Deepika Padukone, which will include TVCs, print campaigns, outdoor and shop-front display. </span>