<span class=normal>Sources close to Bollywood Hungama revealed that this is the first time that such a conceptual ad is being made. In simpler words, Sanjay Dutt will be playing a villain sporting deadly dreadlocks and plays the Game Master. The source also added that Sanjus character is an ultimate cross between the likes of Hulk Hogan and the cult Mogambo! Incidentally, the name of the entire concept is called The Game. </span>