<span class=normal>Big B on IIFA Macau<BR><BR><br><p class=clear>&nbsp;</p>I am very grateful that I have yet another opportunity to represent this great organization of IIFA for the tenth year in succession. What started off as just an idea for an evening to be spent outside Indian shores has now matured into not only a great representation of Indian films but of Indian culture, Indian thought, Indian business and the Indian intent. And the intent being to be able to carry forward our culture by building bridges with other communities and holding hands in an atmosphere of friendliness, entertainment and joint ventures. I must thank the three gentlemen who initiated this idea to me ten years ago, Andre, Viraf and Sabbas. IIFA was something which had always excited me because on every trip of mine I made outside India, I noticed the amount of interest among non- Indians and Indian cinema. I could be walking the streets of Paris and suddenly hear a voice calling out my name Vijay, the character name Ive played in some of my films, or to be singing a song which I may have portrayed in one of my films. Whats interesting is that they were not from my country, they were not my colour, they did not speak my language, but they spoke about Indian cinema and that was very surprising for me. That really prompted me to accept this form of taking an entire organization out of India and to celebrate it in a region where there are many such people who know about Indian films. 2009 celebrates a decade of IIFA Magic and promises to be yet another enthralling experience to be held at The Venetian Macao. Macau is an excellent choice for IIFAs celebrations and we are excited to bring this grand event to this fabulous city. </span>